A California Way of Life
California is facing severe water challenges. California's water shortages are due to several factors, including drought, measures to protect fish species, a growing population, climate change and increasing pressure on the state's water storage and delivery system. Even during periods of normal rainfall, the state will continue to see water shortages.
Making Water Conservation a California Way of Life has four primary goals to establish a new foundation for water sustainability.
Use Water More Wisely
Eliminate Water Waste
Strengthen Local Drought Resilience
Improve Agricultural Water Use Efficiency and Drought Planning